There are more than a few benefits on-hand for a business that decides it wants to go “mobile.” From food to repairs, mobile mechanics Perth to renting video game consoles, more and more services are starting to explore putting their business on wheels.
Let’s be upfront with something, though.
Going mobile is costly, and it’s not going to solve all of your business problems. Getting the tools and the vehicles required will be a significant investment, and in some cases won’t be a worthwhile one. In others, it’ll be a price that the business isn’t able to pay right away.
There’s also filling niches. If your business provides a service that isn’t in high demand, even putting it on wheels won’t do much.
With both of those details in mind, let’s take a look at what you can gain by going mobile.
First, the convenience factor is a huge sales pitch.
Your ability to go to where your clients need you is a great convenience for them. It’s guaranteed to get you more than a few bookings, primarily if you provide a service that’s in high-demand, like auto mechanics.
Of course, what’s convenient for them might not be for you. After all, you’re no longer able to sit and wait. You have to go to where your clients need you, not the other way around.
By going mobile, you also expand your range.
You’re no longer limited to just the immediate area around your physical shop. Anywhere that you’re willing to drive to, you have a potential market. That gives you greater reach, the ability to build a much more significant customer base than usual.
As you drive around, no doubt you’ve got your business information on your vehicle. A sign, perhaps, or you’ve painted the logo and numbers on the side.
Driving around like that, you probably get some attention. That’s a bonus because it’s advertising. If you make the whole thing eye-catching, you’re going to drum up interest. Make the name of the business prominent, as that’s easier for people to search on the internet.
Will going mobile with your service be a smart move?
It could be, depending on what you offer. It’ll require an investment and perhaps a change of mindset, but it can do wonders.
However, I don’t think you should toss out having a brick-and-mortar location. For example, auto mechanics sometimes need to do things that just can’t be done without a proper shop.